What’s Included
The audit reviews the practical foundations that affect search visibility, website performance and enquiry generation.
- Indexing and crawlability
- robots.txt and XML sitemap
- Canonical tags and URL structure
- Title tags and meta descriptions
- Structured data and schema
- Internal linking and navigation
- Keyword positioning and consistency
- Page structure and HTML quality
- Media and asset handling
- Performance and load behaviour
- Mobile usability
- Conversion pathways and calls-to-action
What You Get
- A clear summary of what is working and what is not
- A practical scorecard across key SEO and conversion areas
- Specific issues affecting visibility, engagement and enquiries
- A prioritised action plan based on effort and impact
- Optional help implementing the recommended changes
I don't do jargon. I won't inflate reporting. I'll provide clear advice you can understand and act on.
Who This Is For
- Small businesses not getting enough website enquiries
- Service businesses that rely on search visibility
- Business owners unsure what to fix first
- Websites getting traffic but not converting it into leads
Why This Approach Works
Many SEO reports focus on technical detail but miss the commercial question: is the site helping people take action?
This audit looks at both search performance and conversion. The aim is not just to improve rankings, but to help the website generate better enquiries.
Frequently Asked Questions
How long does an SEO audit take?
For most small to medium business websites, the audit can usually be completed within a few days, depending on the size and complexity of the site.
Will the audit improve my rankings?
The audit identifies issues that may be limiting search performance and provides a practical plan to address them. Rankings depend on implementation, competition and content quality.
Do you help implement the recommendations?
Yes. The audit can be provided as a standalone review, or I can help implement the recommended changes.
Is this suitable for a small business website?
Yes. The audit is designed to be practical and proportionate, with recommendations based on what will materially improve outcomes.
Request a practical SEO audit
Get a clear view of what to fix first to improve visibility, engagement and enquiries.