How Engagements Are Structured
I usually work in one of two ways: a monthly engagement for ongoing improvement, or a contained project where the scope is specific and the outcome is clear.
For most small businesses, the best fit is a light monthly arrangement that keeps things moving without creating pressure, meetings, or large overheads.
Monthly Engagements
- SEO-focused articles or website content
- Keyword targeting and on-page structure
- Basic content planning
- Light AI workflow setup where useful
$800/month
- Everything in Foundation
- Chatbot design and refinement
- Conversion-focused content improvements
- Monthly review and practical recommendations
$2,000/month
- Strategy sessions
- AI and digital optimisation guidance
- Funnel and process review
- Short action plans and priorities
$500/month
Project Work
Chatbot Implementation
Conversation design, website integration, lead capture flows, testing, and refinement. This suits businesses that need better engagement but are not yet ready for an ongoing arrangement.
Website & SEO Review
A practical review of website structure, content gaps, search visibility, and conversion friction, followed by a clear set of priorities.
Contained projects are quoted after a short scoping conversation. Smaller reviews are usually straightforward; implementation projects vary depending on platform and complexity.
Working Style
The process is deliberately simple. We agree the outcome, define the scope, set a sensible rhythm, and keep communication clear. I prefer useful work over long reports, and practical changes over abstract strategy.
Most engagements are remote. Calls are used where they add value, but the work is designed to avoid unnecessary meetings.
If the fit is right, the first step is a short conversation about where the website is underperforming and what would be worth improving first.